I say it periodically, but I still believe it... Adobe, at this point, is the 800 pound gorilla. Essentially they're a monopoly in photo editing... Yeah, I know "oh, but there are all these competitors"... Bollocks. I figure all the other companies combined aren't 10% of the users Adobe has. And like any 800 pound gorilla, it defecates wherever it wants.
I still thinks it's absolute genius... They have a humungous revenue stream for software the don't have to improve, support very well (essentially not at all), and users can't skip versions when there's not enough new to induce them to buy... Genius. Very smart gorilla.